![]() You can find and edit the meta information under Properties in the File menu in Adobe Acrobat. PDFs also contain meta data, such as meta keywords and descriptions. For those without any HTML programming knowledge, PDFs for certain document types can be a fast way to publish web-based content. Press releases, case studies, product data sheets and more can quickly be converted to an essentially web-ready format. They’re easy to create - just save your document from Word, Illustrator, etc., as a PDF. PDFs can be very helpful for marketers, especially those with smaller teams or limited resources. Besides ease of use, they can help with indexing because these documents contain meta data, links, indexable content and authorship attributes. Today, I’d like to explore the pros and cons of PDFs from an SEO perspective. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. ![]() ![]() PDFs can also appear with an authorship-rich snippet in Google SERPs. I expect that most everyone working in SEO knows that PDFs are indexable by search engines. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |