Since launching in March, PUBG has become the most-played game of all time on Steam (a digital games platform), with 1.9 million current players and over 10 million copies sold, grossing over half a billion dollars for a game that is still incomplete. By this, of course, we mean accomplishing the near-impossible task of winning a game in PlayerUnknown’s: Battlegrounds (affectionately known as PUBG).įor those who are confused, PUBG is a battle royale game by Bluehole studio, in which up to 100 players parachute onto an 8km square island, called Erangel, and battle until a champion is crowned (and presented with the ‘winner winner chicken dinner’ victory screen).Īs the playable area (the ‘safe zone’) shrinks over the duration of the game, surviving is no mean feat, particularly when the area closes to an unpredictable location every time, often leaving players sprinting huge distances across the map with minimal regard for their personal safety. It is a well established fact that the British enjoy a cheeky Nandos, but now a new chicken dinner craze is taking the world by storm.
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